saucepadNike. Culture in motion.View only
THE BRAND STUDY / 001

1973–2026 / A VISUAL HISTORY

Nike

Culture
in motion.

The films, images and ideas
that moved sport into culture.

58 executions6 decades38 video links
Colin Kaepernick in Nike's 2018 Dream Crazy campaignBELIEF / 2018
There Is No Finish Line, Nike's 1977 print advertisementTHE BEGINNING / 1977
Nike's So Win campaign, 2025A NEW GENERATION / 2025

One Brand.
Many Moves.

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The idea behind the work

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Dates & provenance

Date source ↗

THE COMPLETE COLLECTION

Six decades. Sport & culture.

58 works

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An independent editorial study, not an official Nike publication. The Swoosh is a trademark of Nike, Inc. Original campaign imagery belongs to its respective rights holders. Dates retain their documented precision; reported contract values and financial comparisons include source notes.